About Us

Who’s Wearing What boutique – The Business

Independent boutique Who’s Wearing What offers an exciting mix of distinctive, timeless and affordable women’s fashion, alongside a must-have selection of shoes, accessories, jewellery and gifts.

From season to season, customers will find a collection of individual womenswear in an array of colours and beautiful fabrics from sizes 6 to 24.  Our clothes are carefully selected  to ensure quality, fit and great value, with a preference for easy-to-wear and versatile styling with striking looks.

Situated in the heart of St Leonards-on-Sea, East Sussex, Who’s Wearing What is recognized as an outstanding fashion retailer focusing on quality, individuality and exceptional customer care. Visit us 7 days a week for beautiful clothes, a friendly shopping experience and helpful service.

Who’s Wearing What also host pop-up sales and events where you can shop from the Capsule Collection for the latest must-have pieces of the season. See Events for details of up and coming sales and events.


Who’s Wearing What boutique
34 London Road
St Leonards-on-Sea
East Sussex
TN37 6AN

T: 01424 272925
E: info@whoswearingwhat-boutique.co.uk

Open 7 Days a Week: Monday – Saturday 10am to 5pm, Sunday 11am to 4pm

(Closed for 8 days between 25th December and 1st January)